Filtercoffee2Finance

A student-led research initiative

Where South Indian culture meets the economics of everyday money.

Filtercoffee2Finance is a field-research project studying how households across South India save, spend, and think about money — from gold-buying in a recession to how a family decides who holds the purse strings.

Explore the Research See the questions we ask
Fieldwork in a Chennai household, interview in progress

How we work

We record conversations, transcribe them into structured data, and look for patterns — treating oral history as seriously as a spreadsheet.

01

Listen

Voice and video interviews with families across Chennai and beyond, in Tamil and English.

02

Transcribe & Code

Recordings become structured spreadsheets — themes, amounts, decisions, and who made them.

03

Publish Findings

Patterns become short, plain-language insights and open data, published as they're ready.

Current research themes

Three completed studies. Full findings, methodology, and limitations on each.

See all research →

Completed

Gold & Recession Behavior

Does gold work as a deliberate safety net, at every income level?

Completed

Who Holds the Purse Strings

Authority over household money is domain-specific. Gold is women's domain.

IMAGE — Pongal festival market

Completed

Festival & Ceremonial Spending

The desire to celebrate well holds at every income level, funded or not.

From the field

Ninety conversations, recorded in homes across Chennai.

Auto drivers, domestic workers, IT managers, business owners. Every finding on this site traces back to a recording, a transcript, and a coded spreadsheet row.

Hear the respondents
Interview in progress in a Chennai household

Get involved

Share your story

Be interviewed for the project — your household's experience with money matters.

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Follow the findings

Subscribe for updates as new insights and data are published.

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Collaborate

Researchers, teachers, and mentors — reach out to work together.

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